Click Admins: how Excel chaos became a scalable internal product
Click SuperApp • 2025
Click Admins is an internal product built for the Click team to manage the integration, moderation, and lifecycle of miniapps within Click SuperApp.
While Click MiniApps focuses on merchants and partners, Click Admins solves the internal side of the system: turning a fragmented, manual process into a structured and scalable operational product.
Context
Before Click Admins, the entire miniapp direction was managed through a single Excel file.
As the number of miniapps grew (100+), so did:
- errors and duplicates;
- confusion and inconsistencies;
- operational load;
- dependency on manual work.
Integrations became slower and less reliable. It became clear that scaling the ecosystem required not just a partner platform, but a proper internal system.
Problem
The issue was not just tooling — it was structural.
The team was managing a complex product direction using a system that was:
- not designed for scale;
- not suitable for multi-step workflows;
- lacking visibility and control.
This led to:
- slow processing of applications;
- friction in integration and moderation flows;
- difficulty tracking and filtering data;
- lack of a single source of truth;
- limited ability to grow and manage the ecosystem.
Opportunity
A dedicated internal platform could:
- significantly speed up operations;
- reduce manual workload;
- create transparency in workflows;
- enable analytics, promotions, and monetization;
- support long-term ecosystem growth.
In other words: transform operations into a product.
My Role
I led the development of Click Admins as a standalone internal product.
Responsibilities included:
- discovery and problem validation;
- defining product hypotheses;
- designing CJM and core workflows;
- MVP prioritization;
- PRD and product logic;
- team coordination and stakeholder alignment;
- product strategy and evolution.
What I Did
Turned an operational process into a product
The first step was reframing the problem: not as “admin tooling”, but as a product.
Instead of digitizing Excel, I designed a system that:
- simplifies workflows;
- supports scale;
- enables better decision-making.
Built MVP around the most critical workflow
The initial version focused on two core components:
- managing the integration and moderation flow;
- a dashboard with flexible filtering for miniapps and applications.
This allowed solving the most painful operational bottleneck first.
Designed a dashboard that unlocked daily efficiency
A key product decision was introducing a dashboard with advanced filtering and grouping.
This turned fragmented data into a usable control system and significantly improved daily workflows.
Simplified integration and moderation flows
The core flow — moving a miniapp through integration and moderation — was redesigned to be:
- faster;
- clearer;
- more reliable.
Manual workarounds were eliminated, and the process became stable and predictable.
Expanded beyond MVP into a full internal platform
After launch, Click Admins evolved into a much broader product, including:
- analytics;
- promo campaign management;
- miniapp categorization;
- ranking and placement controls;
- monetization features;
- experiments with AI agents for promo and content generation.
The product shifted from operational support to a full internal platform.
Challenges
- no local benchmarks;
- no existing internal product infrastructure;
- high system complexity;
- need to balance product, operations, and platform thinking.
An additional layer of complexity came from integrating AI agents — not just connecting them, but making them reliable and useful.
Results
- Reduced application processing time by ~40–50%
- Accelerated integration and moderation flows by ~30%+
- Reduced manual errors by ~70%+
- Replaced Excel-based workflows with a structured system
- Improved visibility and control across all miniapps
- Enabled analytics, promo, and monetization capabilities
Internal metrics are confidential, but overall the product significantly improved speed, clarity, and operational scalability.
Why This Project Matters
This project highlights an often overlooked part of product work: internal systems that enable scale.
Key takeaways:
- recognizing system-level problems behind “tools”;
- designing internal products with the same rigor as user-facing ones;
- turning operational pain into a scalable product;
- enabling not just efficiency, but growth and monetization.
This is where product thinking directly impacts how an organization operates.