Slava Gerasimenko
Product Manager focused on growth, activation, and product experience.
I’ve spent about 10 years working across digital products, at the intersection of Product Design and Product Management. Today, my focus is growth, user activation, and improving product experience.
Over the years, I’ve launched new services, worked on both platform and consumer products, and improved key user journeys — guided by research, metrics, and a stronger understanding of user behavior.
I’m most interested in problems where growth and usability should reinforce each other. My background in Product Design still shapes how I work with products: it helps me spot friction earlier, understand user journeys more deeply, and find solutions that improve user experience, product metrics, and business value at the same time.
Here are a few projects that show this in practice:
- Improving retention and user activation in Smart Bank.Smart Bank • 2024
- Redesigning Kartoteka to increase usage and engagement.Smart Bank • 2023
- Launching a marketplace MVP from scratch to first release.Cheil Kazakhstan • 2021
You can explore selected projects, follow my career track, view my resume, or get in touch directly.