Career Track

I started my career in Product Design and gradually moved into Product Management. Over time, my focus shifted from designing interfaces and user flows to working with metrics, growth, and product strategy — at the intersection of user experience and business impact.

2024 — Present

Click SuperApp

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Growth Product Manager

Scaled the Click MiniApps platform, reducing integration time by 60%, accelerating service launches to 2–4 weeks, and enabling management of 100+ miniapps
Focus: platform thinking, ecosystem growth, user activation

2023 — 2024

Smart Bank

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Product Manager

Relaunched key user flows, increasing retention from ~5% to ~34% and improving user activation
Focus: product discovery, activation, data-driven decision making

2020 — 2023

Cheil Kazakhstan

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Product Lead

Launched a marketplace product from scratch to MVP in ~4 months, built product processes, and made a data-driven decision to shut it down
Focus: 0→1 product development, product strategy, hypothesis validation

2019 — 2020

Sber

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Product Design Lead

Led design of digital products and contributed to product discovery, shaping user flows and product decisions
Focus: UX, research, bridging design and product

2018 — 2019

Zvooq

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Product Design Lead

Designed user flows for a streaming service and improved engagement through research and product hypotheses
Focus: user experience, behavioral metrics, product experimentation

2016 — 2017

The Tower Mall Management

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Product Designer

Built digital services for shopping malls and worked on user flows
Focus: UX, early product thinking

2015 — 2016

Compass

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Product Designer

Contributed to digital product development in retail
Focus: fundamentals of product design

Education

Product Manager — GoPractice (2025)

Data-driven product management
User activation frameworks
Hands-on work with metrics and hypotheses

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